Pure Vue – Privacy Policy (Version: October 2025)

1. Introduction

SC Globe Trading (“Pure Vue”, “we”, “our”, “us”) is the owner and operator of the website www.pure-vue.com (the “Website”).

We are committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and protect personal data when you interact with our Website, visit our stores, or use any services, features, or digital applications operated by us (collectively, the “Services”).

We process all personal data in compliance with the European General Data Protection Regulation (Regulation (EU) 2016/679) (“GDPR”) and, where applicable, the UK GDPR and other relevant privacy laws.

By using our Website and Services, you acknowledge that you have read and understood this Privacy Policy.

If you have any questions, please contact our Customer Experience Team at:
📧 contact@pure-vue.com

2. Data Controller

The data controller responsible for processing your personal data is:

Pure Vue 
Registered address: Amsterdam, The Netherlands
Email: contact@pure-vue.com

3. Personal Data We Collect

3.1 Data You Provide Voluntarily

When you use our Website, contact us, create an account, or purchase a product, we may collect:

  • Full name

  • Address and delivery details

  • Phone number

  • Email address

  • Date of birth

  • Password

  • Payment details (e.g., credit card or bank account information)

  • Medical data (e.g., eye test prescription or vision correction details)

  • Communication preferences and marketing opt-ins

If you provide us with personal data about another individual, you confirm that you have their consent to do so.

3.2 Automatically Collected Data

When you visit our Website, we automatically collect:

  • IP address

  • Browser type and operating system

  • Date, time, and duration of your visit

  • Pages viewed and interactions

  • Referring website or search terms

We use cookies and similar technologies (e.g., pixels, scripts, or analytics tools) to understand website use and improve user experience. For more details, please see our Cookie Policy.

4. Legal Basis and Purpose of Processing

We process your personal data on one or more of the following legal bases under the GDPR:

  • Performance of a contract (Art. 6(1)(b) GDPR)

  • Consent (Art. 6(1)(a) GDPR)

  • Legal obligation (Art. 6(1)(c) GDPR)

  • Legitimate interests (Art. 6(1)(f) GDPR)

We use your personal data for the following purposes:
a) To process and fulfil your orders, deliver Products, and provide related Services;
b) To communicate with you (e.g., confirmations, updates, or customer service);
c) To provide optician-related follow-ups such as online eye tests or fitting services;
d) To improve our Website, Services, and user experience;
e) To ensure network and information security, prevent fraud, and comply with legal requirements;
f) To send marketing emails and promotional offers (only with your consent);
g) To perform analytics, statistics, and business development research;
h) To comply with legal, accounting, and tax obligations.

You may opt out of marketing communications at any time via the unsubscribe link in our emails or by contacting us directly.

5. Data Retention

We retain personal data only as long as necessary to achieve the purposes described in this Policy, or as required by law.

  • Account and order data: up to two (2) years after your last interaction with us.

  • Transaction data: retained for the statutory accounting and tax period.

  • Marketing data: retained until you withdraw your consent or unsubscribe.

After these periods, data is securely deleted or anonymised.

6. Data Sharing and Processors

We do not sell or rent personal data to third parties.

We may share data only in the following cases:

  • With trusted service providers (e.g., logistics partners, payment processors, IT hosting, marketing tools) who process data on our behalf under written agreements;

  • With affiliated entities or retail locations to manage orders or provide customer service in your region;

  • Where required by law, court order, or competent authority;

  • In case of a corporate restructuring, merger, or acquisition, subject to confidentiality.

All data processors are contractually bound to comply with GDPR requirements and to process your data only under our written instructions.

7. International Data Transfers

Your data may be processed or stored in countries outside the European Economic Area (EEA).

For such transfers, we ensure adequate safeguards, such as:

  • A European Commission adequacy decision, or

  • Standard Contractual Clauses (SCCs) approved by the European Commission.

You may request a copy of the applicable safeguards by contacting contact@pure-vue.com.

8. Security of Your Data

We apply appropriate technical and organisational measures to protect your personal data against loss, misuse, unauthorized access, alteration, or disclosure.

Measures include:

  • Secure Socket Layer (SSL) encryption for transactions;

  • Access restrictions based on roles;

  • Periodic security audits and staff training;

  • Use of trusted third-party hosting and cloud services compliant with GDPR and ISO/IEC 27001 standards.

However, while we take reasonable steps to protect your data, no online transmission or storage system can be guaranteed to be 100% secure.

9. Use by Minors

Our Services are not intended for individuals under 16 years old.
If we discover that we have collected personal data from a minor without verified parental consent, we will delete it immediately.

10. Your Rights Under GDPR

You have the following rights regarding your personal data:

  • Access – to know what data we process about you.

  • Rectification – to correct inaccurate or incomplete data.

  • Erasure (“Right to be Forgotten”) – to request deletion of your data.

  • Restriction – to limit how we use your data.

  • Data portability – to receive your data in a structured, machine-readable format.

  • Objection – to object to processing based on legitimate interests or marketing.

  • Withdraw consent – where processing is based on consent.

Requests should be sent to: contact@pure-vue.com
We will respond within one (1) month in accordance with GDPR requirements.

You also have the right to lodge a complaint with the Dutch Data Protection Authority (Autoriteit Persoonsgegevens) or your local supervisory authority.

11. Cross-Border and U.S. Residents Notice

If you are located outside the EEA, including the United States, your personal data may be transferred to and processed in the Netherlands or other jurisdictions.

California residents (under the California Consumer Privacy Act – CCPA) have additional rights to request access to, deletion of, or information about data shared with third parties for marketing purposes. To exercise these rights, contact contact@pure-vue.com.

12. Third-Party Websites and Services

Our Website may contain links to third-party websites. Pure Vue is not responsible for the privacy practices or content of such third-party websites. We encourage you to review their respective privacy policies before submitting personal data.

13. Updates to This Privacy Policy

We may revise this Privacy Policy periodically to reflect legal, operational, or technological changes. The latest version will always be published on www.pure-vue.com with the effective date clearly stated.

If we make significant changes affecting your rights, we will notify you via email or website notice and, where required, request renewed consent.

Last Updated: October 2025
Effective Date: October 15, 2025